How we handle your data

The short version

Everything you enter is used to run your brand audits and your account, and to follow up with you about them. We do not sell your details, and we do not share them with third parties for their marketing.

Who we are

Fervent Brand Audit is run by Fervent Creative Studios Limited, Plot 398, Shelter Road, National Housing Estate, Naalya, Kampala, Uganda. We are responsible for the personal data described here.

What we collect

• Your name, work email, and optionally your role and phone number.
• Your brand name, website, industry, market and a short description.
• Links to your public social profiles and Google Business Profile.
• Your logo, if you upload one.
• Names and links of the competitors you want to be benchmarked against.

If you start the form but do not finish it, we keep what you entered so you can pick up where you left off and so our team can offer to help.

Customer accounts

If you create an account, we also keep your sign-in email, your name and phone number if you add them, your workspace and the brands you add to it, every audit run for those brands, and (on the Agency plan) the name, logo and colour you use to white-label reports. Past audits you ran with the same email are linked to your account when you first sign in.

Payments

Paid plans are billed in Uganda shillings (UGX) through ioTec Pay, by mobile money (MTN Mobile Money or Airtel Money) or card. ioTec Pay handles the payment itself; we never see or store your card number or mobile money PIN. We keep a record of each payment: the plan and period, the amount, the mobile number or payment method used, the payment reference and its status.

We never charge you automatically. You renew each period yourself, and we email you a reminder before your plan ends. If you do not renew, paid features keep working for 3 days after your paid-until date, then your workspace moves to the Free plan. Your brands and reports are kept.

How it is used

The audit reads publicly available information about the channels you list, scores it, and writes a report. The report is emailed to you and saved at a private link so you can return to it or share it. Our team receives a copy so we can follow up if you would like a deeper review.

On paid plans we re-run audits monthly, take weekly snapshots of the public profiles of the competitors you track, and email you summaries of what changed and reminders before your plan ends.

AI processing

We use AI models, accessed through Vercel AI Gateway, for three things:

• Analysing the facts collected about your brand and competitors, scoring them and writing the report.
• Writing fix kit text, such as suggested bios, descriptions and replies, from your brand details.
• AI search checks: we ask ChatGPT (OpenAI), Gemini (Google) and Perplexity questions a customer might ask, using your business name, industry and market and those of your competitors, and record whether and how you appear.

We send these models business information, such as brand names, public profile facts and your goals, not your personal contact details.

Who processes it on our behalf

Running the audit relies on a small number of service providers, each bound by their own data-processing terms:

• Apify, to read the public pages and profiles you link to.
• AI models from providers such as OpenAI, Google and Perplexity, accessed through Vercel AI Gateway, as described above.
• Supabase, to store audits, accounts and contact details, and to handle sign-in.
• ioTec Pay, to take mobile money and card payments.
• Resend, to send the report and notification emails.
• Vercel, which hosts this application.

None of these providers may use your data for their own purposes.

Your report link

Each report lives at a private, unguessable link that is not indexed by search engines. Anyone you share the link with can view the report, including your name and brand name, so share it as you would a PDF.

Retention and your choices

We keep audits and contact details so you can return to your reports and so we can follow up, and account data for as long as your account exists, including after a paid plan ends. Payment records are kept for as long as tax and accounting law requires. We take a weekly backup of our database, kept privately by our team.

Email ask@ferventcreatives.com at any time to see the data we hold about you, correct it, or have your account, audits and details deleted, or to ask anything about this note. We act on deletion requests within 30 days; copies in older backups are removed as those backups are replaced. Payment records we must keep by law are retained, but no longer used for anything else.